Why You Should Outsource Your Social Media Management
Every company that has an online presence knows the importance and frustrations of social media. We’ve learned when it comes to social media, our clients want more than the media - they also need someone to manage it. Read on to learn more about why and how we manage social media for our clients.
When we started Janelle Rios Photography & Media, we hit the ground running - literally, we walked into many local businesses to talk to potential clients about their online and social media presence.
After talking with many small businesses it was clear that most would appreciate quality photos and videos, but getting them online is a huge hurdle they have not been able to achieve.
This is why we are now offering social media management services! From taking photos and videos, editing, writing the copy, and scheduling on all social media platforms, we can be the one-stop shop for your business and brand!
Branding photos can include showing off your event space or special amenities.
Why Should I Outsource?
Running a business is one of the most demanding jobs one can choose. There is a lot to think about and manage!
Some businesses may have an employee who is tasked with taking photos and posting them on social media. Oftentimes the employee has little to no social media training and has a lot of other work to focus on, so the effort they put into it will show minimal business-boosting results.
This is where we come in. You may have a multitude of reasons to outsource your social media management, but here is a list of reasons we’ve encountered!
By outsourcing your social media management, you gain:
Customized media of you, your business, and more
Dynamic and driven edge over your competitors
Keeping up with the latest trends
Business will grow without sacrificing your internal productivity
Meaningful engagement with your followers
Customers and clients who know and trust your brand
Taking social media from creation to management off your plate means you’ll have more time to focus on your business and brand.
Documentary branding photography is a great way to get content of you or your business in action for social media.
What We Can Do
We offer a variety of creation and management services for our clients. We remain flexible for their needs and budgets, so this is what led us to three different bundles.
Our Basic Bundle for social media creation and management includes:
3 hours of content capturing a month with our professional photographer & videographer team to capture both stylized and documentary high-quality photos and videos of you and your brand
Posting 2x a week:
1 video (posted to Instagram & TikTok)
1 photo (posted to Instagram & Facebook, carousel could be posted on TikTok)
1 Instagram/Facebook Story every day + share new posts on post days
30 min community engagement Monday - Friday
Caption copywriting with hashtag research
DM management
Monthly analytics report & check-in phone call
Our Essential Bundle for social media creation and management includes:
4.5 hours of content capturing a month with our professional photographer & videographer team to capture both stylized and documentary high-quality photos and videos of you and your brand
Posting every other day:
2 videos (posted to Instagram & TikTok)
1-2 photos (posted to Instagram & Facebook, carousel could be posted on TikTok)
1 Instagram/Facebook Story every other day + share new posts on post days
30 min community engagement Monday - Friday
Caption copywriting with hashtag research
DM management
Monthly analytics report & check-in phone call
And, finally, our Premium Bundle for social media creation and management includes:
6 hours of content capturing a month with our professional photographer & videographer team to capture both stylized and documentary high-quality photos and videos of you and your brand
Posting every day:
4 videos (posted to Instagram & TikTok)
3 photos (posted to Instagram & Facebook, carousel could be posted on TikTok)
2 Instagram/Facebook Story every day + share new posts
30 min community engagement Monday - Friday
Caption copywriting with hashtag research
DM management
Monthly analytics report & check-in phone call
These Bundles were created to make it easier for our clients to understand the exact value they are getting from working with us.
Product photography is a great way to really show off your brand and have many stylized photos for your social media.
How It Works
Now that we’ve explained all the benefits and what you can get from outsourcing your social media management, let’s talk about details and timeline.
Our process from the initial conversation, to planning, set-up, and content creation, is a month-long process!
This process will require consistent communication and planning. We will do the bulk of this, so all you have to do is participate when needed! Here’s an easy-to-follow timeline of what to expect:
Pre-Onboarding: Sign the contract and pay the onboarding fee. Once we get the signed contract and fee payment, we begin the onboarding process below.
Month Before Launch | Week 1: Kickoff call! We’ll confirm your business needs, answer any questions you have, and plan for the next week of strategizing and organizing.
Month Before Launch | Week 2: Break out the calendar! Dive into your plan, create a strategy and calendar, meet your team, and create our content creation game plan.
Month Before Launch | Week 3: Have our first content creation day. We will come to you, photograph and video the content we need to get your social media ready, and ensure we get all you need.
Month Before Launch | Week 4: We work our magic! Our team takes the content from last week, organizes and edits, and schedules posts for the next month.
Launch Date: Breakout the champagne! It’s the big day as your first post goes live. Our team will do all we can to make sure your followers, customers, and clients know that new and exciting content is coming their way.
After Launch | Week 2: Check-in. We’ll schedule a monthly check-in call to go over analytics reports, give any updates, have a chat about any questions you may have, and schedule our content day for the upcoming month.
After Launch | Week 3 & 4: We monitor, and you sit back and relax! Our team will keep a close eye on the social media platforms for your business. All you have to do is focus on your business, and relax!
The Future: Wash, rinse, and repeat! We will follow the same patterns above OR work with you to ensure we plan for the next month of social media management. Our team will make sure you are happy with the direction we’re taking you and/or make pivots to try something different.
When You’re Ready…
After reading this, if you feel you’re ready to explore social media management with us, step 1 is to send us an inquiry. We’ll receive your answers and get back to you within 24 hours.
From there, we can get the ball rolling and work with you to figure out what your needs are.
Social media management is a huge commitment, which is why outsourcing that work makes sense in this day and age.
Take the stress off your shoulders and the extra work off your plate, and let us help you grow your online and social media presence!